•36.5% of visitors are families•63.5% of visitors are adults/seniors•80.4% travel to Branson via personal vehicle•11.0% are groups•Average adult age is 56.7 years•Average length of stay is 4.25 nights•Average amount spent is $881 per trip•14.9% of visitors come from 100 miles or less•24.8% of visitors come from 101-300 miles away•60.3% of visitors come from outside a 300 miles radius•On a 1 to 5 rating scale, visitor satisfaction measures a 4.62
The Branson/Lakes Area offers 53 theaters and more than 100 shows. Audiences can see shows throughout the day - breakfast shows, matinees and evening performances. Country, pop, swing, rock n" roll, gospel, classical and Broadway-style music and productions join comedy, acrobatics and magic shows to provide visitors a wide array of entertainment choices